bath independent guest house association


Bath Independent Guest House Association

The BATH INDEPENDENT GUEST HOUSE ASSOCIATION (BIGHA) are a group of accommodation owners that work together to ensure that visitors to Bath and the surrounding area get the very best visitor experience that money can buy – offering the best choice, quality and value accommodation in the area.

We have over 100 members with properties ranging from guest houses, b&b’s, small hotels and self catering apartments all located in and around the Bath area. We are run by an elected committee who work vigorously to support and market Bath’s independent accommodation.

We are an important organisation in the Bath community, offering the opportunity to have our voice heard in the Council. We work with Bath Tourism Plus and Bath BID (Bath Business Improvement District) on a number of issues relevant to our members.

Recently BIGHA has expanded our work with local independent businesses to showcase the uniqueness of Bath as a destination.

BIGHA members can also meet other proprietors and local business owners at BIGHA’s regular social activities.

Download our 2014 membership brochure.




MYBIGHA is the associations own communication tool, this includes:

  • website – an important platform to exchange information on a wide range of matters, from legal requirements, to local suppliers, all the latest news, information, help and advice and useful contacts.
  • weekly newsletter – find out what’s going on with the association, our members and partners.
  • urgent email bulletins – used to prevent crime or fraud and helping lost guests etc.

This area is under constant development with new information and features being added.



BRC_CI+Partners_Square_LowResWorking with other businesses, Bath Reward Card scheme

In 2012 we launched the Big Ben benefits and discount card in co-operation with local independent businesses and attractions in Bath. In 2015 this scheme was rebranded and partnership with Bath Building Society was formed.

The scheme offers our guests the opportunity to receive discounts and incentives at participating local businesses, including: The Roman Baths, Bath Abbey, No1 Royal Crescent, Thermae Bath Spa and many more attractions, restaurants, pubs, cafes and shops.

How does Reward Card work?

Guest are provided with a BIG BEN key fob when they check in at their accommodation, normally attached to their room keys. Guests are also provided with a list and map indicating where they may use the BIG BEN key fob and what type of offer is available.

The guests can then present the key fob at participating attractions and local businesses to receive the advertised benefit, discount or reward. The key fob will be returned to the accommodation provider at the end of their stay.

A full list of all BIG BEN offers is available on

Find out how to add your business to the Bath Reward Card.


BIGHA Map & Guide

The BIGHA Map & Guide is produced annually and is provided to our accommodation members to give out to guests.

The guide features:

  • City Centre Map
  • Eating Out Guide – featuring the best independent restaurants and gastropubs.
  • Attractions – highlighting key attraction partners BIGHA works closely with.
  • Local Businesses
  • Highlights participating Bath Reward Card vendors

Add your business to the BIGHA Map & Guide.


Training & Equipment

We offer a wide range of training relevant to our industry. Training is either free of charge or subsidised at extremely competitive rates. In the past year we have organised:

  • Breakfast clinics
  • First Aid at work
  • Food Hygiene level 2
  • Range of IT related courses – online booking systems, channel manager distribution, understanding Google Analytics

BIGHA is always looking to develop new training courses to benefit our members.

We are also investing in a range of equipment.  This equipment is available for our members to loan free of charge.  Currently this  includes: gazebo, projector and PAT testing equipment.  Training on the use of this equipment is provided.


Our Public Website – is BIGHA’s public facing website with the primary aim of promoting our accommodation members. Each property has a feature profile with images and detailed information.

Visitors can search the properties and availability and rates can be linked to our long term on-line booking partners: The Booking Button or Little Hotelier. also details:

  • Attractions & events
  • Eating out guide
  • BIG BEN offers
  • Local business, shops and services
  • Latest news performs well, receiving over 60’000 visits a year.  During the peak tourist season the average visit is over 6 minutes with over 50% of visitors looking at accommodation property profiles. BIGHA is continually investing in new features and optimisation of the site to ensure it performs well. Find out how to add your accommodation or business to



Online Booking Systems

The Booking Button and Little Hotelier are online booking systems with a low fixed monthly cost. These can be used as the primary booking engine on your own website as well as being linked to You pay NO commission or booking fees.



Contact us if you have any question about BIGHA or what we do.